Landing pages play a pivotal role in lead generation and sales by guiding visitors to defined goals. Given their business-critical nature, companies want assurance that their landing pages convert as many prospects as possible. While quality website design establishes the foundation, savvy optimizations taken by website designers can significantly boost conversions.

One proven hack involves using contrast to make calls-to-action pop. A website designer will style CTAs with colors, sizes and placements that attract visitor attention. Surrounding negative space also isolates the buttons and links for maximum visibility and response. For example, a bright red button stands out clearly against a muted background and white space margins. Visitors instantly focus on the button.